Targeted Sponsorship badges
Targeted Sponsorship Badges from Registration Control Systems (RCS) provide exhibitors with an easy, efficient and cost effective way to get their company in front of selected qualified attendees.
An on-badge sponsor logo or information is printed on an individual attendee badge (front or back) in real-time on-site at the event. The Exhibitor logo or information that is printed is based on the interest code(s) chosen by the attendee from the registration categories.
Prior to the show sponsorships are sold for each show category combination. Sponsorship revenue for an event can start adding up quickly since it is dependent on the number of category combinations. For example a medium sized show can easily realize 20 category combinations and each one can be worth thousands of dollars to an exhibitor that is looking for targeted attendees. Show management can realized income previously left on the table and at the same time provide sponsors a cost effective and valuable way to reach qualified attendees through the use of this new “RCS Targeted Sponsorship Badge”.
The RCS Targeted Sponsorship Badge is a creative way for exhibitors to connect with attendees and foster brand loyalty, ultimately resulting in an increase in revenue and/or growth for the exhibitor. Using the targeted sponsorship badge as an additional resource in an Exhibitors or Sponsors event marketing plan will make the event more valuable and assure the events continued success.
