This new technology concept uses the java enabled color Blackberry platform to transfer data from an attendee’s badge to an exhibitor’s personal event website.

All leads can be custom qualified using the Blackberry key pad or the real-time website for personalization and for adding notes. Using this RCS system, exhibitors do not need to carry away a CD or memory stick or wait in line to download or “retrieve” data at the end of the event.

The wireless enabled mobile unit delivers all the sales lead data in real-time to a secure exhibitor web-site with online password protection for access by the exhibiting company’s personnel.

Dan ZumTobel of RCS noted, “This Web enabled ExpoAccess mobile unit provides a totally new approach to lead collection, management and follow-up. Exhibitors can now collect, manage, share and follow-up on leads in real-time using this new lead management tool. For example, an exhibitor can scan a badge on the show floor in Las Vegas and instantly their corporate office in New York can view the lead in real time”.

Dan added, “This new technology is a paradigm shift in how lead data is made available to exhibiting companies. The traditional lead retrieval system requires the exhibitor to download their data, for access by salespeople, at the end of the event. Using ExpoAccess exhibitors have their data posted on their secure site immediately. Leads are less likely to get stale. Fresh real-time qualified leads are an obvious advantage to the sales force, and, the exhibit manager doesn’t have to wait in line to get them to the marketing and sales department”.