(Ventura, Calif.) – Registration Control Systems (RCS), a nationwide trade show registration company, has announced a new addition to their system, the Alumni Registration Marketing tool. This propriety RCS software can help increase attendance at trade shows and provide cost savings for show management.

The Alumni Marketing tool utilizes a show organizers database (membership or past attendees) to send e-mails to potential attendees explaining the advantages of pre-registering for the show. A pre-filled registration form containing the attendee's registration information is activated by the e-mail making registration quick and easy. The RCS software will automatically check the membership database and apply the appropriate membership fee, special discounts or other registration perks. The Alumni Registration Tool is a great way for show organizers to market their show by taking the registration form to potential attendees “in boxes”.

Having the membership database on-line during the advance registration process allows registrants to check their membership status, pay dues or join the organization as a member. The real-time access to the membership records has proven to be a key benefit to members. Kimber Heald, the Registration Manager for the Computer Security Institute says, "Registration Control Systems Membership/Alumni registration process is fabulous. It is an extra service for our members and they love how it saves them time. It also makes our members feel special since they have their own place to register for our events and trade shows."

By utilizing the membership database on-site, shows can reduce the on-site wait-time for their attendees and also reduce the number of temporary personnel needed on site.

RCS has been in business for more than 30 years. Throughout its history, the company has been devoted to increasing attendance and creating innovate procedures for making the registration process easier, faster and more cost effective.